Most readers will probably think that making lather is easy; I am in that camp myself. Yet I read Internet reviews in which some will complain about the quality of lather from a given product such as Williams. With a complaint such as that, I'm sure the problem is pilot error, not supplies failure.
I have bought a local botique shaving soap (allegedly) that was made with ingredients better suited to bath soap, and which would never provide a good shaving lather. Ignoring exceptions such as these, I still maintain that mainstream complaints about poor lathering are cockpit error.
What gets in the way of great lather is, I suspect, the following:
- Too much or too little water
- Not enough soap/cream
- Not enough time (we're talking seconds here, not minutes)
If you have used too much water in making lather, pour off any (as applicable) and add more soap/cream to your brush.
If you have used too little water, dip just the very tip of your brush in water for a second and then get back to making lather.
Good lather will be rich, not foamy, moist without being drippy, and certainly not dry. It should be able to be spread thinly on the face and yet still be largely opaque.